Sam Fox is a descended from a long line of quick witted and entrepreneurial Londoners: industrious and cheerful, true Cockneys (born ‘within the sound of Bow Bells’ in the East End). For generations her close knit family prospered as costermongers (market traders), selling fruit, vegetables, textiles and haberdashery in the historic Chapel Market in Islington, where she was brought up.

Sam’s Grandmother often recalled her own childhood in war torn Britain, when her mother’s family had five market stalls of their own. From these people Sam inherited energy, wit and sense of humour plus a unique musical talent and a world class beauty all of her own.

When the press announced Britain’s ‘most photographed women’ in the 1980’s, they were: Margaret Thatcher, Princess Diana and Sam Fox. Not since the Beatles has a British personality been so well known all over the world, across a complete cross section of age, sex, race and religion. Sam Fox has been compared to Marilyn Monroe and Madonna, not least because she possesses the same fascinating vitality and allure.

Sam Fox was born to perform and destined to be famous.

Sam’s first stage appearance was when she was three years old. By the age of five she was already attending the Anna Scher Theatre School. She made her first television appearance when she was ten in a BBC play called No Way Out and at eleven she was accepted by the Judy Dench Mountview Theatre School.

However, music was Sam’s first love and at 14 she formed her first band. When she was 15 she got her first record deal with Lamborghini Records but when she was whisked into the glamorous modelling world her music career was put on hold.

During the four year tenure of her extremely lucrative modelling contract, Samantha Fox literally became a household name in the UK and the nation’s darling.

Nonetheless, as soon as her contractual obligations expired, Sam immediately wanted to focus all her attention on her music again. At the age of twenty Sam released her first single Touch Me.

Touch Me went on to amass a formidable array of Platinum, Gold and Silver awards. Overall, twenty four discs honour these sales. The Touch Me album and its’ follow ups: Samantha Fox, I Wanna Have Some Fun and Just One Night found Number One national chart positions in no less than 15 countries and Top Fives in numerous others including the USA. Sam is the only British female artist to score three Top Ten Hits on both sides of the Atlantic at the same time.

During this time Sam toured the world, barely stopping for breath. Indeed, Samantha Fox made a terrific impact with her live act, selling out halls of up to 30,000 capacity across Canada and America and touring Malaysia, Taiwan, Singapore and Korea. In Montreal she broke the box office record.

In South America she had huge record sales and a sell out tour sponsored by Pepsi, playing huge stadiums - the smallest of which was 20,000 capacity. There were 50,000 people at the airport on her arrival in Colombia. In Brazil, Sam was invited by a Government Minister to the Rio Carnival. In one year alone Sam played to over a million fans.

Another year was spent in New York, V’Jaying for MTV, acting in a sitcom and recording with top US producers followed by a six month tour of the USA and Canada.

As someone with humanitarian interests she chose to also visit and perform in unusual countries including Bosnia, Russia, the Ukraine and Siberia. In India Sam performed to 70,000 people three nights in a row, breaking the record previously held by Bruce Springsteen. She then went on to be the first Westerner to act in a Bollywood movie. She was honoured with an award presented to her by Mother Theresa as the ost influential Western artist.

“I have fans in some remote countries in the world and there are not many artists who will visit these places. Sometimes the hotels have no running water and the transport is scary but the graciousness and appreciation of the fans is so overwhelming you have to take it in your stride.”

Perhaps it is this global approach that accounts for the international composition of Sam’s fan base.

As Sam is now celebrating 30 years in show business, she is currently researching and writing her autobiography -undoubtedly a best seller. This book will contain the truth about the fascinating life of Samantha Fox. From humble beginnings, to worldwide fame and all before the age of 18. Her story is one of humour, glamour and heartache. Her story is the road to fame and the struggle to survive. Sam will set the record straight about the many misconceptions, myths and travesties surrounding her life, work and image.

In recent years she has appeared in several TV shows including ‘Celebrity Wife Swap’ – swapping places with Freddie Starr. A great appearance in 'I'm A Celebrity, Get Me Out Of Here', 'Celebrity Come Dine With Me' and ‘Celebrity DIY’.

She continues to perform sell out shows around the globe with her live band and recently released her ‘Greatest Hits’ double CD collection through Sony Music, a duet with Sabrina Salerno (a cover of ‘Call Me’) and as featured vocalist on the 4 Strings’ release ‘Forever’. She is currently preparing her self-penned 10th studio album and has just released the first single taken from it: ‘The Secret’ with top Greek band Zante Dilemma.

Sam has also acted in three films and has two further major movie roles lined up in Brit Flick ‘The Beautiful Outsiders’ for which she is writing and performing the theme song and Banned Girls where she stars as a talent show judge.

Currently she is on a sold out 35 date tour of France, followed by a 16 date Greek tour before she heads off for festival appearances in Scandinavia in the summer.